Keynote
An
interesting account of the changing face of retail in India
Description
• Rita,
the young bahu, avoids buying personal products from the family grocer.
• Sonu’s
breakfast table on a Sunday represents global cuisines. Do you know
how it is
possible?
• Where
do big corporates and MNC retailers fumble, and what helps simple
DMart get
its model right?
• What is
Ching’s Secret that is not Knorr’s, Maggi’s, or Yippie’s?
Supermarketwala, Damodar
Mall’s intriguing and revelatory debut book, answers these questions and much
more. Damodar, in Supermarketwala, provides the very basics for the
growth of modern retail and consumerism in India, through interesting and
carefully studied consumer behaviour, an art that few in his domain possess.
Supermarketwala, is
intended to be the go-to book for all consumer business enthusiasts and readers
alike, who wish to understand how and why we as consumers behave in a certain
manner at different places. These insights, which are the analyses of the
sector so far, could become the pillars for shaping successful consumer
products and retail businesses in the huge consumer economy that India will
soon be.
About the
author
Damodar
Mall is an Indian retail sector professional. He is Chief Customer Strategy Officer
of Reliance Retail Ltd. He is the Ex-Director, Integrated Food Strategy at Future
Group. He was a part of Kishore Biyani’s core strategy team. Damodar Mall is a
business graduate from IIM, Bangalore and an engineer from IIT Bombay. He won
the gold medal in marketing at IIM Bangalore. He has earlier been responsible
for
promoting a supermarket chain with R.K. Damani in 1999-2000, which flourished into
the 60 store D-Mart chain in western India. He has also headed the first phone order
supermarket, Sangam Direct for Unilever in 2003. He has been instrumental in
shaping Big Bazaar and Food Bazaar for the Future Group. Damodar writes an invitation
blog ‘Shopkeeper-In-Law’ for Forbes India. He has written columns for
the
Economic Times, DNA, Times of India, amongst others. He was profiled by Mint, a
business daily in 2007. Damodar Mall was a part of the Coca-Cola Retail
Research Committee of Asia from 2006-2009. He is the recipient of the Golden
Spoon Award for the most admired Food & Grocery retail professional of the
year, in 2011.